Growth hacking has become a critical component of a start-or up’s company’s marketing strategy in order to ensure that revenue is generated quickly. However, the issue is where to begin. The very first thing you can do is research your target market.
What Is Growth Hacking and How Does It Work?
Growth hacking has just one goal: to help you rise. They carry out plans that aren’t typically classified as marketing. They research the market, conduct customer surveys, identify current trends, and incorporate them into a short-term strategy.
Growth hackers are well-versed in technology. They know everything there is to know about website design and management, HTML and CSS, SEO, content marketing, and other related topics.
Key Metrics to Measure in the Growth Hacking Funnel
The AAARRR funnel, a growth hacking process, has proven to be beneficial to a variety of businesses, from start-ups to large corporations. The hacking funnel has six levels, which are abbreviated as AAARRR.
It stands for Awareness, Acquisition, Activation, Revenue, Retention, and Referral.
4 Powerful Growth Hacking Strategies
Growth hacking strategies for SaaS companies can take a while to show results, but if done correctly, they will help the business grow in the long run.
- Free Trials: Offering free trials is one of the most trusted and effective growth marketing tactics used by top SaaS companies including Netflix.
- Referrals: Offering free trials is another long-running and fruitful tactic. Referrals have been the lifeblood of companies like Dropbox and Hotmail’s marketing campaigns.
- Customer Service: A simple marketing technique that the majority of people overlook when launching their product. To improve your growth marketing strategy, you’ll need info.
- Email List and Follow-Ups: Keeping an email list of people who interacted with your product and website is a good idea. Also, make sure to follow up with previous customers who have engaged with the product.
Growth hacking isn’t a collection of techniques that can be learned. It’s not a stretch to call it a mentality that develops when one’s sole focus is on the company’s development.
Learn how SaaS businesses can use growth hacking to earn revenue. What are the key metrics and the difference between growth hacking and traditional marketing, examples of growth hacking, powerful growth hacking strategies and more.