How to provide a customized experience in the longer term and stir loyalty
There is far more to data protection and privacy than just keeping hackers away. It is about reassuring and convincing customers that the confidence they put in a product is realistic.
Professionals working in the consumer products industry know that years of brand building can be quickly wiped out by off-putting or misleading brand interactions, and most importantly, the trust a consumer places in a company brand.
So, how do companies secure consumer data without losing the experience of customers?
The key challenges of privacy-assured marketing for modern companies, the best practices, and the major problems are categorized in this whitepaper. You’ll be learning:
A modern viewpoint on the privacy of data.
The problems of data privacy and security linked.
For contemporary industry, a closer look at customer interactions.
You will also learn how an all-inclusive approach is offered by the LoginRadius CIAM solution that helps companies process customer data by allowing the highest level of protection.
Today, shoppers want to shop seamlessly over multiple platforms, channels, and devices. After all, the more, the merrier.
They could be in a physical shop, fall in love with a specific pair of shoes, but there is no right match available. To check out the same pair online, they’ll take out their mobile. They press ‘buy’ if they find it. In comparison, shoppers may love something in the virtual store and before making the purchase, look around for the same item in the local store of the company.
Yeah, that’s the kind of omnichannel experience you’re searching for with your shoppers. They want an integrated dimension that precisely twins any conceivable touchpoint.
With LoginRadius, you get to center around your shoppers’ behavior and gain traction for your awesome products. More so, you get to predict all upcoming success metrics, pull in more money, and remain competitive.
We respect the privacy of your shoppers. We have a carefully crafted set of features for authentication, access management, and data governance that secure your credibility as a brand. For you and your shoppers, LoginRadius is fine.
At any point in the journey, consumers engage with brands through digital platforms. Brand loyalty and trust are often found among those companies that best understand their consumers and deliver personalized, engaging, and highly relevant experiences.
Consumer Packaged Goods (CPG) companies and consumer brands looking to understand consumers better should create more cohesive omnichannel experiences, and enhance brand loyalty to unlock direct relationships with their consumers.
Using the LoginRadius IdentityPlatform, CPG firms that act as a brand platform, can grab consumers’ interest and create deeper relations.
Also, the LoginRadius Identity Platform provides a real-time identity solution designed to enable seamless and secure experiences in the consumer’s digitally connected world while providing brands with deep consumer insights.
How LoginRadius can help you in improving the customer experience:
Enterprise wide consumer provisioning
360 degree view of customer data
Meet data compliance need
You can read in detail about these features and how they can benefit your enterprise in this article here
Healthcare companies are responsible for shielding the most important data from the dark web: Safe Health Records (PHI). PHI raises the price of black market financial data by ten fold, making any healthcare company a highly tempting target for criminals, from solo practitioners to the national hospital network.
Stolen health records are extremely profitable and have a longer shelf life relative to financial documents. This implies that the more IT is used to monitor the work of health practitioners, labs, and hospitals, the more confidential information is created. That’s a big cause of increased abuses of healthcare.
The LoginRadius identity solution pitches in.
Our solution for CIAM is streamlined, stable, and scalable. Healthcare companies can easily access their data anywhere, be it in the cloud, on-premise, or a hybrid environment. We understand the seriousness of personal risks associated with a healthcare-related data breach.
That’s why the LoginRadius Identity Platform respects patient privacy and prescribes continuous protection in real-time.
The sector is evolving by leaps and bounds as digital offerings from financial organizations become popular.
The amount of data collected by financial companies is increasing, and so is the need to share it with clients, partners, and employees safely.
Consumers now expect their online banking providers to provide safe services, seamless quality, and customer experience. Consumers easily switch their heads towards a better option if they are inept to fulfill the requirement.
Financial businesses need to authenticate and protect the identity of any customer and retain their confidentiality.
Therefore, a solution to customer identity and access management is important to cope with all the adverse conditions that the financial sector could face when collecting supercritical data.
In the connected world, the LoginRadius identity platform allows financial organizations to do business securely. We are seamless, stable and compliant, whether deployed in the cloud, on-premise or hybrid.
How LoginRadius can help in improving customer experience in banking and finance industries:
Websites were a novelty not too long ago. It was a luxury smartphone. They were science fiction voice assistants.
Dozens of digital platforms have now become mainstream, and a strictly brick-and-mortar company is an unusual occurrence.
To be effective, media businesses need to pay close attention to improving their audience’s protection and the total digital and in-person experiences a customer has with a branch.
If the customer experience does not make the grade, then it is simple for the viewer to swap. But if you can pull off a digital transition that makes it convenient and fun to be the subscribers for individuals, you would be bringing in more money and remaining competitive.
You can deliver whatever your audience wants when you start with the LoginRadius Identity Platform.
Ways you can leverage digital identity to make interactions with your customers more delightful:
Customer Onboarding is an essential phase that includes the user’s whole lifecycle. The best onboarding encounters allow users to arrive at their enchantment second rapidly; for long term achievement, they even set up new users.
Fundamentally, from the first interaction point through the post-buy stage, you need to make a smooth customer experience.
There are a few tools to help you make the offer more advantageous for consumers. You can locate the top 27user onboarding tools for your SaaS endeavor in this list.
Tool 1: AppCues
Tool 2: DIY with JavaScript
Tool 3: LoginRadius Single sign-on
Tool 4: Intercom
Tool 5: Mailjet
Tool 6: Drip
Tool 7: Customer.io
Tool 8: Optimizely
Tool 9: Omniconvert
Tool 10: Google Optimize
Tool 11: VWO
Tool 12: Amplitude
Tool 13: Mixpanel
Tool 14: Feedier
Tool 15: Qualaroo
Tool 16: Wootric
Tool 17: Typeform
Tool 18: Hotjar
Tool 19: FullStory
Tool 20: Freshdesk
Tool 21: Olark
Tool 22: Helpscout
Tool 23: LiveChat
Tool 24: Zendesk
Tool 25: Loom
Tool 26: Inline Manual
Tool 27: Helpshelf
You would require multiple or two user onboarding assets to make ideal and prevalent user onboarding methodology and in-application experiences. Some of them are free, and some are paid.
Explore the complete customer onboarding tools in a variety of forms like user onboarding emails tools, A/B testing tools, product analytics, qualitative feedback, user behavior tools, chat & support tools, bonus user onboarding tools, etc.
Ensuring that their customers can effectively exploit the resources and systems they offer is a key component of any SaaS organization. A successful Customer Service system is a crucial part of this.
It is important to consider a few aspects before jumping into the numerous programs and facilities that make up a Customer Support system.
For your organization, what does support mean?
For every company, support is different. Ensure that you have spent time with internal stakeholders to understand what your organization’s performance means and then guide your understanding-based customer support.
Who are you supporting?
You can adapt your programs, teams, and processes to these people by knowing the types of customers who would interact with your support team. Try setting up customer profiles for all main stakeholders who can collaborate and refine them over time with your Consumer Support team.
How to assess your Consumer Support Performance
There are three things to bear in mind when defining how to assess your support performance:
1. What does it matter to measure?
You can aim for this by setting up key metrics; these can vary from industry to industry or organization to organization and should be tailored to your business and important for your customers.
2. For your vertical, what are the industry standards?
Knowing how support is assessed by your rivals and the measures they offer will help the company understand where you are with your metrics.
3. What legal or contractual conditions are you expected to meet?
When determining the metrics and contractual metrics, different regulatory requirements come into play, such as Service-Level Agreements (SLA) or other contract elements that involve particular metrics within your organization.
Top 5 Channels to boost Consumer Support Service
It is crucial to provide support, and SaaS support typically includes more than one of the following channels:
Ticketing or Email
There are various choices for supporting this channel. From a basic support email address to robust support ticketing systems, these vary in size.
For all problems, these also form one of the initial touchpoints and facilitate contact and longer-term investigations.
2. Live Chat
The front line for your service engagement is often a live chat system and can be a helpful tool for customers to get fast, efficient support.
To streamline the initial communication via service frameworks and bots, these are also supplemented with automation levels.
3. Phone Support
Usually, phone service comes in two formats, a scheduled call or direct lines of call. This allows requests to be submitted quickly and reassures customers that they have active involvement and appreciation from your team.
4. Community Support
Community support helps the other direct outlets to be sponsored by product evangelists outside your company.
You can reduce the amount of direct help your company requires to promote by offering a platform or place where customers can exchange information or experiences.
5. Technical documentation/knowledge base
It is also more potent than all the other support networks combined to minimize the overall amount of support commitments and include comprehensive knowledge bases and documentation, which involves intuitive approaches to find information that a customer needs. To support this, there are different facilities, some specifically incorporated into Support Service Desks.
5 Channels to boost Your Consumer Support Service
It is crucial to provide support, and SaaS support typically includes more than one of the following channels:
Technical documentation/knowledge base
Aid from the Group
Aid for phones
Live Chat
Ticketing or Email
Building a consumer support team and watching it grow over time as you communicate with customers and develop your programs and processes can be incredibly rewarding.
They will help to describe your company in your industry and drive the prestige of your organization.
Explore complete insights of common factors of a good consumer support system, What Does an Ideal Consumer Support Team Look Like and many more will enable you to drive efficiencies within your organization.
Identity and Access Management (IAM) is a core discipline for any enterprise IT, as it is inseparably linked to the security and sustainability of companies.
It is crucial to ensure that data remains secure as more and more companies electronically store their confidential data.
“Users,” “roles,” “access” might be some of the terms you have heard concerning identity and access management. So, let’s break it down.
Identity:Identity means how you, often via social login, work email address, or personal email ID, are portrayed and digitally captured online.
Access: Access refers to deciding that, at the right time, the right user can safely access the right resource within a network.
This is majorly what an ideal identity and access management strive to provide.
Identity and Access Management in Cybersecurity
Cybersecurity Identity and Access Management applies to the security architecture and disciplines for digital identity management. It governs the duties and access rights shared with individual customers and the conditions under which such privileges are permitted or refused.
In simpler terms, IAM encompasses:
The provisioning and de-provisioning of identities in the IAM system.
Securing and authenticating identities.
Authorizing access to resources or performing certain actions.
Incorporating the correct levels of protection and access for sensitive data.
IAM involves tools such as authentication with two factors, multi-factor authentication, single sign-on, and control of privileged access. These instruments can safely store identity and profile data.
They also comply with data governance functions to ensure that only appropriate and relevant information is being shared.
Important terms in IAM:
Here are some of the key terminologies that you will encounter while processing identity and access management.
Access management: It refers to the procedures and software used by both on-premises and cloud-based systems to manage and track network access.
Authentication– It is the first in the login process in which users enter their credentials to verify their identity.
Authorization– The device now decides, after authentication, if the authenticated user has permission to perform the requested action.
De-provisioning– It is the process of removing an identity from an ID repository and terminating access privileges.
Entity– The identification that has been used to authorize an entry. Usually, this comes either from a task grouping or an individual user account.
Identity Analytics – They are repositories that capture logging activities for authentication and authorization.
Managed Policy – It is a set of rules followed by an IAM system to monitor which resources are accessed by users, organisations, and roles.
Multi-Factor Authentication – It verifies consumer identities by adding (compulsory or optional) additional layers of security to the authentication process, usually in the form of numeric or alphanumeric codes.
Principal: The source that demands permission to access a resource. It can be a human being or an automated system.
Privileged account management: It refers to managing and auditing accounts and data access based on consumers’ allowed privileges.
Risk-Based Authentication – It is an advanced method of authentication that uses intelligence in real time to verify a customer based on certain risk ratings. Factors such as the login unit, user identification, geolocation, geo velocity, number of failed login attempts, and more are typically included.
Single Sign-On – It allows consumers to log in to multiple independent applications with a single set of credentials, eliminating the need for multiple usernames and passwords.
User Provisioning – It is the process of creating new enterprise accounts for users and assigning them access privileges.
Identity management in cloud computing is the subsequent step of identity and access management (IAM) solutions. It is, however, far more than just a basic single sign-on (SSO) solution for web apps. This next generation IAM approach is a holistic transition to the cloud by the identity provider.
This unique service, known as Directory-as-a-Service (DaaS), is an advanced variant of conventional and on-site solutions, including the Lightweight Directory Access Protocol (LDAP) and Microsoft Active Directory Protocol (AD).
A Modern Cloud Identity Management Solution Features
The following are a few advantages of identity management in cloud computing:
Consistent access control interface: Applicable to all cloud platform applications, a clean and single access control interface is supported by Cloud IAM solutions.
Superior security levels: We can easily identify enhanced protection levels for crucial applications if appropriate.
Identity management in cloud computing covers all user-base categories that can interact for particular devices and in different scenarios.
A modern cloud Identity and Access Management (IAM) solution helps to:
Connect professionals, employees, IT applications, and devices securely either on-premise or the cloud and through involved networks.
It makes it possible to share the capabilities of the network with the entire grid of users specifically linked to it.
It offers zero management overhead, enhanced security levels, and easy management of diverse users with directory service in a SaaS solution.
Cloud-based services are well understood to be activated, configured and hosted by external providers. For users or consumers, this situation can also have the least hassle. As a consequence, with cloud IAM, many organisations will increase their efficiency.
SaaS protocol is created and used as a hub for connecting with all virtual networks of distributors, suppliers, and partners.
Business users can deal with all services and programs in one place with cloud services, and Identity management can be enabled with a click on a single dashboard.
Easily connect your cloud servers, which are virtually hosted at Google Cloud, AWS, or elsewhere right next to your current LDAP or AD user store.
Widen and extend your present LDAP or AD directory right to the cloud.
Deal with Linux, Windows, and Mac desktops, laptops, and servers established at different locations.
Effortlessly handle user access controls to WiFi networks securely by using a cloud RADIUS service.
Enable GPO-like functionalities across diverse Windows, Mac, and Linux devices.
Facilitate both system-based as well as application-level multi-factor authentications (2FA).
These abilities help build a platform that connects users to virtually all IT resources through any provider, protocol, platform, or location.
IT administrators realize that (in most cases) legacy identity management systems fail when they are matched to cloud services and AWS like them.
So, with a commanding, easy-to-use SaaS-based solution, the newest approach to identity management in cloud computing expands the existing directory to the cloud.
