In this digital era, having a social media presence is a must for digital businesses, particularly when the global average daily social media use is 145 minutes.
Let’s focus on the two social media giants—Facebook and Instagram—because most advertisers aren’t sure which one to use.
Both of these platforms are strong and influential, providing limitless opportunities to connect with potential clients and establish a brand identity. If you’re a startup, an entrepreneur who has recently entered the market, or a large corporation, you must quickly make a decision and learn facts about both Instagram and Facebook marketing.
So, let’s take a quick look at both of these platforms and see what the differences and benefits are so you can decide where to put your focus.
Instagram vs. Facebook: Audience Demographics
It has been observed that the younger generation, especially teenagers, are tending toward new platforms that not only provide them with novel ways to interact with people but also cause them to become addicted to a specific feature.
Facebook, on the other hand, does not disappoint. With a diverse audience of young, seniors, and the elderly, Facebook will assist companies in reaching out to those with higher incomes in various parts of the world.
This can be very beneficial for brands who want to reach people of all ages, professions, and other groups.
Aside from that, marketers are using social logins to obtain more accurate customer data, which can then be used to send personalized content to improve lead generation.
Instagram vs. Facebook: Functionality
It’s critical to first comprehend how both of these platforms function. Apart from the fact that Instagram is solely for video and image sharing, there’s a lot more to talk about.
Instagram and Facebook are used for various things. To connect with a company, people find you on Instagram and follow your business account. Though Facebook allows for a far more informational or technical forum that can appeal to a wide range of audiences with varying expectations.
People who use Instagram are well aware that they can receive small but crisp information in a matter of seconds, while this is not the case for Facebook. Your audience visits Facebook to watch videos, read news, and play games, and you would expect them to do so as well.
Instagram vs. Facebook: Brand Engagement
With millions of business pages and billions of users, Facebook is an unquestionably effective forum for marketing your company.
However, despite appearances, only a small percentage of consumers interact with a brand on a daily basis. This small group of people makes suggestions and also raises questions about the goods and services.
While you may assume and feel that Instagram has a higher level of brand engagement, this is not the case. The concept is simple: if you want to post a video to increase interaction, you can use Facebook Ads. In the case of videos, however, the same is true for Instagram Ads. However, it is entirely dependent on the sector and target market.
Final Thoughts:
Social networking sites can help you understand what your target audience actually wants, and they can also help you evaluate consumer behavior as a marketer.
At the end, when it comes to deciding between Facebook and Instagram, each platform has its own value in terms of attracting relevant audiences.
Choosing the right social media platform for marketing could be tricky. Here, a quick guide for you to decide whether Facebook or Instagram would work for you.