May 2021 – Loginradius

Cybersecurity Tips for Ecommerce Websites

If you run a large ecommerce store or a small niche store, you will still be vulnerable to security threats. Taking care of your website’s protection should be a top priority if you’re a website owner.

The majority of security risks have a financial motivation. Credit card fraud, phishing scams, malware, and spam are all possibilities for the victim. Another thing that can compromise the website’s security is system stability. For example, if your Internet service provider goes down or your online payment system has bugs, it may compromise your website’s protection.

Let’s take a look at some tips for securing your website and making it less vulnerable to external threats.

Select the Most Appropriate Platform for Your Company: Choosing the right platform is an important part of running a successful company. When selecting a platform, bear in mind that switching platforms is not always easy.
As a result, making the correct decision is critical.

Here are some preliminary tests that will assist you in making the best decision possible.
Select a platform that includes security features and allows for object-oriented programming.
If you’re using WordPress, make sure you’ve installed a strong security plug-in.
Bot attacks will put your website’s security at risk. As a result, have a bot prevention solution on hand in case of an unexpected scenario.
Comply with PCI DSS Standards: SSL certificates are mainly used to increase the security of web browsing. The HTTPS protocol is enabled by an SSL certificate, which ensures that all data sent over the internet is encrypted and can only be read by the intended recipient. Your SSL certificate can help to secure data transfers, credit card protection, and customer login details. SSL certificates are also used on social media websites to increase the security of web browsing.
Obtain SSL certificates for your website: Payment Card Industry Data Security Standard (PCI DSS) is an acronym for Payment Card Industry Data Security Standard. The norm is required for all websites that accept credit card payments via integrated payment systems.

The PCI DSS standard aids in the security of online transactions with customers and reduces the risk of data theft. PCI compliance is a difficult challenge. Remember that PCI compliance can be accomplished by working together as a team. You must ensure that all payment processes comply with the PCI DSS.

In addition, specifications must be implemented, firewall settings must be maintained, and anti-virus software must be upgraded. Also, remember to update your passwords and other information before you make your order.

Conduct Security Audits on a Regular Basis: Conducting regular security audits is a vital step in ensuring that the website’s security is still up to date.

Security assessments help businesses rule out future threats and consider current security problems. If your company deals in cash on a daily basis, your website should be subjected to regular security audits.
Your company’s security audit is focused on a number of factors, including data security, auditing, navigation, efficiency, delivery, operation, payment, and product.

Your platform will be given a security certificate after the security audit is completed, which will help to verify its authenticity and security.

What else is there to say?

For your online company, data security is critical. Certain security checks can aid in the security of your website and the safety of online transactions for your customers.

There are many other methods that can be used to ensure that your website is safe. Using specific passwords and changing passwords regularly are two examples.

Furthermore, downloading the appropriate anti-virus software is an excellent way to keep track of any fraudulent activities. Finally, keeping up with all software updates will help your website become more stable.

Cybercrime is a big threat to every business online. Here are some tips to help you build a secure eCommerce website that is less susceptible to external threats.

Cybersecurity Tips for Ecommerce Websites

How Artificial Intelligence is Transforming Digital Marketing

Artificial intelligence (AI) is one of the most interesting business innovations. Many companies are turning to artificial intelligence (AI) to help them make crucial business decisions, and it can do a lot of things. However, since the technology is fresh, it has a lot of unanswered questions. One of the most frequently asked questions is about AI’s position in digital marketing and whether it is changing the industry’s landscape.

Artificial intelligence has the ability to completely disrupt and improve the digital marketing industry. Digital marketing is already a huge industry, and the advancement of AI can only make it bigger.

A Better Consumer and User Experience

You can gain continuous access to new or updated insights using AI, which can help you develop your marketing campaigns and how you reach people. You can understand how people want to be sold to, what works best, and use analytics to help fine-tune the marketing.

Marketers may use AI to obtain a better understanding of their customers’ desires, habits, and journeys. It may also aid in the prediction of various buying motivations and activities. The more information you have, the more the journeys will be personalized. It can be extremely helpful if what you give matches up well with what your audience or potential customers expect.

Increased Personalization in Marketing

Personalization must be considered in every aspect of the company, from goods to marketing. You will basically have built-in tools for making choices and choosing the best marketing approach to use with AI and machine learning. The more data you have, the more effective machine learning becomes.

Some customers may not be open to your message if they don’t feel like you’re reaching out to them directly. The use of artificial intelligence (AI) in digital marketing allows for even more personalization and customization.

AI Can Save Companies a Ton of Money and Time

In the past, a lot of marketing was done by guessing, checking, and changing items until they were just right. Even today, several businesses will put hundreds of new tactics to the test to see which one works best. By using artificial intelligence, many of these systems will learn as they go and will not need any human interaction.

They will be able to decide which approaches are most likely to be successful and which are not based on previous data. As you would expect, this frees up a significant amount of time for employees to work on more pressing issues.

Although artificially intelligent tools and software are not always inexpensive, they are much less expensive than paying a team to test various techniques and see what works.

Discover how marketers are using artificial intelligence (AI) to streamline and optimize digital marketing campaigns and increase client satisfaction in the digital age.

How Artificial Intelligence is Transforming Digital Marketing

How to Use Twitter for B2B Marketing in 2021

With 82% of companies using Twitter for B2B marketing, Twitter accounts are becoming very common. Twitter was founded in 2006 and, unlike its competitors, TikTok and Facebook have not undergone any significant changes. However, it is an important component of B2B social media marketing strategies.

However, there is one word of warning. In the last few months, Twitter’s interface has undergone drastic improvements.

Let’s say you want to improve your social media marketing efficiency, reach new viewers, or keep the ones you already have. In that case, you must be aware of the evolving nature of social media marketing.

Top 3 Ways Twitter Can Rock B2B Marketing

Twitter for lead generation: B2B marketers can learn a lot about their consumers by using interactive content. This knowledge aids in the development of a strong and long-lasting relationship. Twitter recently acquired “Revue,” a newsletter tool developed specifically for content curation. The best thing is that it enables authors to benefit from their audience. While Twitter is not the best forum for long posts, it does support short, fast, and engaging reads that engage the audience. Some of the best B2B lead generation tactics available on Twitter are quizzes, surveys, and polls.

Experts predict that in the coming days, “Revue” would open up several revenue sources, enabling businesses to make the most of their marketing dollars.
For brand recognition, use Twitter: Twitter has been a popular tool for connecting with other businesses. However, there are some facts you should be aware of in order to help plan your Twitter marketing campaign. According to some experts, ten tweets a day is a decent amount. Using “Fleets” is one of the easiest ways to get more out of your Twitter marketing strategy. The main goal of business-to-business ads is to raise brand recognition and develop a loyal following.

Do you know that a tweet has a 15-minute average lifespan? When you learn that your target audience is spread through several time zones, this information becomes much more important. It’s similar to Facebook’s “Stories,” which only last 24 hours but leave an indelible impact on those who see them.

The simplest way to give your Twitter B2B marketing campaign wings is to tweet as much as you can every day.

For community building, use Twitter: According to Twitter B2B marketing strategists, the majority of business is generated through “one-to-one” tools such as Direct Messages (DM) and comments. Twitter’s latest “Communities” feature enables companies to build communities of like-minded people and identify discussions as they see fit.

Building a community is becoming an important part of B2B online marketing. This is supported by several statistics. While Twitter attempted to implement a similar idea called “Topics,” it failed miserably. Analysts believe “Communities” can see the light at the end of the tunnel and become one of the most successful Twitter B2B marketing resources.

Final Thoughts

Each of the three marketing tactics discussed in this article will assist you in generating substantial leads. But it won’t help if you put them in place without thoroughly weighing the benefits and drawbacks.

To begin, make sure that your Twitter for B2B marketing strategies are in line with your overall social media marketing strategy. Second, consider whether you have the necessary resources and experience to work with companies. After that, you’re ready to go!

Twitter is the right choice for B2B marketing this year, here find out how to create brand awareness, generate leads, and build a community with it.

How to use Twitter for B2B Marketing in 2021

Mobile Biometric Authentication

Gone are the days when you could simply rely upon your user credentials – username and password – to secure your account. With the increasing number and complexity of cyberattacks, companies need to innovate and develop newer forms of securing their user devices and accounts. As an example, mobile phone users are now accustomed to using alternative modes of authentication like gestures and screen lock patterns – that are gradually replacing passwords.

Biometrical solutions become more common as the number of smartphone users continues to increase, as they add to the overall user experience and are less invasive than password entering.

What is biometric mobile authentication – and what are its common uses? In the following pages, let us explore this.

Biometric Authentication Definition: In simple terms, mobile biometric authentication is a form of authentication that uses biometrics to detect and authenticate the identity of the user trying to access a mobile app. It can be performed using multiple ways including fingerprint readers, facial recognition, voice recognition, and more.

These biometric tools can either be an addition – or a replacement – for the traditional username-password method.

How is biometrics in mobile devices enabled? Most of the latest smartphones – using Apple, Android, and Microsoft technologies – are now fitted with advanced digital sensors such as touch screens, cameras, fingerprint scanners, and microphones that are facilitating user authentication.

Why is mobile biometric authentication gaining widespread popularity? Here are some reasons:

Biometrics enable devices to authenticate your identity using your physical attributes – fingerprints, face, voice or even iris. Instead of hard to recall passwords, this contributes to your overall online experience.
As part of the Multifactor Authentication process (MFA), biometrics can also be used – particularly for signing into delicate or confidential accounts.

You can read more in detail about mobile biometric authentication here.

How to Build a Successful Video Marketing Strategy 2021

The most experienced video content creators follow a structure to ensure that everything runs smoothly and that they don’t miss deadlines or forget what they need to do next.

Video has exceeded blogs, eBooks, and infographics is the most used medium of media for content strategy. YouTube reports for almost a third of the Internet’s population, with over 2 billion subscribers. YouTube receives one billion hours of regular viewing.

Let’s also glance at some of the most effective video marketing strategies for increasing engagement and sales.

How to Build a Successful Video Marketing Strategy?

Your video marketing strategy should focus on producing high-quality content that adapts to various platforms and channels while also encouraging viewers to connect and convert.

Begin with your objectives: The reason you’re making it, why you’re telling your narrative, and what you plan to achieve by the end of it. You should make a video for each stage of the marketing funnel, ideally. However, you’ll have to prioritize at first. Which stage is the most crucial?

Awareness: Create a challenge or opportunity for your readers to become mindful that they have a problem. At this stage, your video should be attracting a new audience.

Consideration: Now that you’ve narrowed down the issue, your readers will try to come up with solutions. They’ll be asking questions, seeking advice, and watching product reviews and video testimonials, among other things.

Decision: Now that the solution is almost found, you want to remain on top of things. Demonstrate to your customer why they should select your product or service by displaying proof of customer loyalty.

Make a decision on the kind of story you want to write.

Improve the ranking of your videos on YouTube: It’s fantastic to share your story. But that’s just the start of the process. You must tell YouTube what your video is about if you want to get more views and produce results. It’s here that video optimization comes into play.

Here are a few tips to help you get the video in front of your target audience.
Make your title keyword-rich. It should be brief, original, and exciting, and it should explain what your video is about.
Keywords should also be used in the comprehensive definition. Also, keep in mind that without pressing the SHOW MORE button, only the first three lines are available. As a result, put your CTAs at the end.
Tags and categorizations that are applicable should be included. This enables YouTube to recommend your video to other users who are interested in similar content.
Create a unique thumbnail for your video that reflects your brand.
Encourage viewers to leave comments, questions, and suggestions.
Using Youtube’s native End Screens at the end of the video.
Check to see if your video budget is appropriate.

In marketing, there is a widespread belief that if you spend enough money on an advertisement, you will be successful. This thinking extends to video marketing, just as putting more money into a vehicle does not always make it better.
Don’t be afraid to try new things: A/B testing is a good way to find out who is watching the video and what is working and what isn’t. It might be the messaging, the time of day you start your campaign, or the networks you’re using, rather than the artistic.

If you’re new to video marketing or have been doing it for a while, you’ll need the right set of targets, assignments, and rules to ensure your campaign’s success. If you’re planning a campaign, start by identifying your objectives, and then develop a video production strategy to achieve those objectives.

Here are ten video marketing stats that will influence your strategy in 2021. Learn how to reach your goals and develop strategies that put you ahead of your competitors.

How to Build a Successful Video Marketing Strategy 2021

Instagram vs Facebook – Which One is Better for Business?

In this digital era, having a social media presence is a must for digital businesses, particularly when the global average daily social media use is 145 minutes.

Let’s focus on the two social media giants—Facebook and Instagram—because most advertisers aren’t sure which one to use.

Both of these platforms are strong and influential, providing limitless opportunities to connect with potential clients and establish a brand identity. If you’re a startup, an entrepreneur who has recently entered the market, or a large corporation, you must quickly make a decision and learn facts about both Instagram and Facebook marketing.

So, let’s take a quick look at both of these platforms and see what the differences and benefits are so you can decide where to put your focus.

Instagram vs. Facebook: Audience Demographics

It has been observed that the younger generation, especially teenagers, are tending toward new platforms that not only provide them with novel ways to interact with people but also cause them to become addicted to a specific feature.

Facebook, on the other hand, does not disappoint. With a diverse audience of young, seniors, and the elderly, Facebook will assist companies in reaching out to those with higher incomes in various parts of the world.

This can be very beneficial for brands who want to reach people of all ages, professions, and other groups.

Aside from that, marketers are using social logins to obtain more accurate customer data, which can then be used to send personalized content to improve lead generation.

Instagram vs. Facebook: Functionality

It’s critical to first comprehend how both of these platforms function. Apart from the fact that Instagram is solely for video and image sharing, there’s a lot more to talk about.

Instagram and Facebook are used for various things. To connect with a company, people find you on Instagram and follow your business account. Though Facebook allows for a far more informational or technical forum that can appeal to a wide range of audiences with varying expectations.

People who use Instagram are well aware that they can receive small but crisp information in a matter of seconds, while this is not the case for Facebook. Your audience visits Facebook to watch videos, read news, and play games, and you would expect them to do so as well.

Instagram vs. Facebook: Brand Engagement

With millions of business pages and billions of users, Facebook is an unquestionably effective forum for marketing your company.

However, despite appearances, only a small percentage of consumers interact with a brand on a daily basis. This small group of people makes suggestions and also raises questions about the goods and services.

While you may assume and feel that Instagram has a higher level of brand engagement, this is not the case. The concept is simple: if you want to post a video to increase interaction, you can use Facebook Ads. In the case of videos, however, the same is true for Instagram Ads. However, it is entirely dependent on the sector and target market.

Final Thoughts:

Social networking sites can help you understand what your target audience actually wants, and they can also help you evaluate consumer behavior as a marketer.

At the end, when it comes to deciding between Facebook and Instagram, each platform has its own value in terms of attracting relevant audiences.

Choosing the right social media platform for marketing could be tricky. Here, a quick guide for you to decide whether Facebook or Instagram would work for you.

Instagram vs Facebook – Which one is better for Business?

How To Maintain Quality Data Security Practices

This theory covers everything from the physical meaning of hardware and storage devices to administrative and access controls for information security. Also, software applications’ logical protection, organisational policies and procedures.

When implemented well, data security policies protect an organisation’s information possessions and resources against cybercriminal activities. They also protect against human error and any possible internal threats, which tend to be the leading causes of data breaches today.

There are a number of resources and technology to improve current information, how it is used and how important an organisation is. The data protection tools should also be capable of protecting confidential files when complying with regulatory requirements.

Multi-factor authentication, strict permissions, software updates, encryption, and the importance of educating anyone who has access to them are measures to achieve better data security.

Read more about these below on how businesses such as Platincasino Ireland and others alike take the necessary precautions to make sure their data and those visiting their sites are kept as secure as possible.

5 Ways to Keep Consumer Data Secure

Implement Multi-Factor Authentication: A form of digital data security includes multi-factor authentication which is a method that requires users to provide two or more verification factors to get access to a resource such as an application, an online account or even VPN software.

Multi-factor authentication requires one or more verification factors, instead of just requiring a username and a password. This helps will the likelihood of active cyber attacks. The use of multi-factor authentication is critical as it enhances and increases the protection of an organisation by requiring users not only a simple username and weak passwords to differentiate themselves.

It’s not uncommon for businesses to face security risks due to employee’s weak passwords or the use of the same password for multiple accounts which leaves organisations vulnerable to breaches. Having said that, multi-factor authentication helps with these challenges while also assisting employees in safely managing different accounts. This also provides organisations more control over identity management and achieving legal compliance with data regulations.

It’s highly recommended to implement multi-factor authentication because it can reduce the likelihood of being attacked by a cyber-criminal.

Strict Permissions: Another important aspect of data protection and security is to keep the list of people who have access to it short. Permissions should remain as short and direct as possible to ensure that keeping data safe and secure is manageable.

If you think about it, access control and stringent permissions are in one way or another part of daily life, and are an important feature of corporate data protection. That is because it governs who has access to what services and restricts who do not have access to those aspects or who do not need that access.

Following this principle means that access to databases, networks and administrative accounts should be granted to as few people as possible and only to those who need it to get their jobs done. By doing this, users have the rights and access to the information that they need to get their jobs done without allowing access to information that they do not need. This is an important step in providing data security and managing control over who has access to what.

It also allows organisations, by limiting the risk associated with data disclosure, to stay in compliance with industry standards and regulations. If less individuals have less access to significant information, this information is less likely to be exposed by internal attacks or online compromise.

Update your security: Another way to keep your data safe is by updating your security regularly so that you can be ahead of any threats that may come your way. Properly updating your computer is how you can ensure that your data is protected. Because hackers love a good software flaw and are always adapting their strategies to exploit weaker software versions, it is highly recommended to update applications regularly since they are only as good as their most recent update.

You can read in detail about updating your security and more such ways in this blog about Maintaining Quality Data Security Practices.

How LoginRadius Helps You To Handle Scalability and Enhancing Security

User experience backed by security is all that a business needs to focus on in today’s era when consumers are always on a hunt for better experiences without any threat to their identities and personal data.

In view of the global pandemic, in particular where all are online, LoginRadius understands the value of a safe, faultless and reliable experience for customers.

Because customers and companies have changed to online platforms in the midst of a global recession, the number of logins and new accounts will increase enormously.

Without a highly scalable infrastructure to handle the increasing account creations and logins, peak loads can dramatically impede performance and can also hamper consumer experience.

For this, you need to ensure you have a robust identity solution that grows at the same pace.

Here’s LoginRadius for you. A leading CIAM solution provider that empowers businesses to deliver a secure and delightful user experience to their clients through its comprehensive and scalable consumer identity and access management platform.

Let’s understand how LoginRadius handles scalability with the ability to cater to 5-10x more users with the highest level of security.

A Robust Cloud Infrastructure

With 100% uptime and 35 data centers across the globe, LoginRadius’ cloud-based platform can scale to 100s of millions of users in a couple of seconds.

This is perhaps the reason why global leaders including Fortune 500 companies and startups with hundreds of millions of users rely on us.

Auto-scalable Infrastructure

No company can guess just how many regular subscriptions or subscriptions it will be when the Internet is now most of us’ second home.

Thus, businesses need to understand the importance of a robust and scalable CIAM solution that can handle a sudden rush in the number of logins or sign-ups without hampering the user experience.

With LoginRadius, you can be certain to provide your current customers and future subscribers with the best possible user experience by automatically scaling our cloud infrastructure to meet rapidly evolving data storage loads, account development and consumer authentication and new application deployment.

You can read this blog to know about more such features in this blog about Handling Scalability and Enhancing Security with LoginRadius.

How recoil.js is managing in react?

Recoil js is another state management library for React.

Though we already have Redux. Mobx, Context, but here we got a new light entry in the community.

Why I am saying light you will figure it out at the end of this blog.

Why Recoil

Firstly, it solves the global state management problems.
Easy to learn; there are no new major principles n logic to learn.
Quite Simple, it is similar like react.
Though I like redux, but it will not take that much time to learn.

Recoil concepts

There are two major concepts:

Atoms
Selectors

Something new? Don’t worry will understand this quickly.

Atoms

This is similar to how we use the useState hook in react. If you are new to react hooks, checkout react hooks guide.

e.g.:

const [age, setAge] = useState(0);

age : this will be used for state variable declaration. setAge :this will be used for state variable updations.

1. Let’s start with binding root app with Recoil

Now you need to make a few alterations in your app’s root level, like the below snippet.

RecoilRoot will behave like a global context provider that will share the global state to your app tree.

Now update your older code snippet.

ReactDOM.render( <AppPage />, document.getElementById(“root”))

import { RecoilRoot } from “recoil”;

ReactDOM.render(

</RecoilRoot>, document.getElementById(“root”))

2. Set the Atom

Recoil calls this part as atom, where we set the global key, value.

import { atom } from “recoil”;

const age = atom({

key: “age”,

default: 0 // default global value for age key

});

Now this atom will be accessible throughout the app.

3. use the atom

Now update your older code snippet.

const [age, setAge] = useState(0);

import { useRecoilState } from ‘recoil’

const [ageState, setAge] = useRecoilState(age);

For a Larger view, here is Full Code

import { atom,useRecoilState } from ‘recoil’

const age = atom({

key: “age”,

default: 0 // default global value for age key

});

export const AgeCalculator = () => {

const [ageState, setAge] = useRecoilState(age);

}

Quite easy. Isn’t it? Now let’s move to another part selectors

Read this blog post to learn in detail about selectors and how recoil.js is managing react.

Installing multiple node js version on the same machine

You may need a previous version of the nodejs while working on several projects, and others need a new version of nodejs, or to check the new NodeJs functionality, you need to instal the newest version of the nodejjs While working on several projects of NodeJs.

As on the same machine, we can only install one version of the nodejs, so it’s very painful to uninstall and install the new node version as per your project requirements.

To overcome this problem, we can use the Node Version Manager (NVM). NVM allows installing multiple node js versions on the same machine and switching between the required node js version.

Installation of NVM

Windows

Download the latest version of NVM

https://github.com/coreybutler/nvm-windows/releases/latest

Download nvm-setup.zip and install on the windows

Verify Installation

nvm version

MacOs/Linux

Using curl

curl -o- https://raw.githubusercontent.com/nvm-sh/nvm/v0.38.0/install.sh | bash

Using Wget

wget -qO- https://raw.githubusercontent.com/nvm-sh/nvm/v0.38.0/install.sh | bash

Verify Installation

command -v nvm

Usage

Get a List of all available NodeJs versions

nvm ls available //windows

nvm ls-remote //MacOs/Linux

Install latest NodeJs version

nvm install node

Install latest LTS Release

nvm install –lts

Install particular NodeJs version

Multiple NodeJs version can be installed using the below command.

nvm install 8.11.1 // to install the 8.11.1 version

nvm install 12.13.1 //to install the 12.13.1 version

UnInstall the multiple NodeJs version

nvm uninstall 8.11.1

Read this blog to learn more about installing multiple nodejs versions on the same machine.