Adaptive/Risk-Based Authentication

Adaptive authentication is a mechanism for sending alerts or prompt customers to complete a further step(s) to validate their identity when an authentication request is considered malicious in compliance with the security policy of your company. It allows users to log in with a username and password while offering a security layer when a malicious attempt is made to access the system without any additional authentication barrier.

Malicious Attempt Factors

Adaptive Authentication analyzes the user interaction with your application and intelligently builds a risk profile based on the consumer behavior or your organization’s security policy. The system creates a user. You can define the risk factors in one of the following ways:

Pre-defined Factors

You can define one or more risk factors based on your business requirements:

User Role: Employees with higher user positions can carry out sensitive measures in the system; thus you can ask them to take more steps to authenticate them. Employees with lower user positions pose a lower security risk and can log into frictionless user experience with usernames and passwords. Susceptible resource access: Often, when attempting to access a confidential resources like financial statements, employees may be asked to perform more authentication measures

Perform sensitive actions: If workers attempt to conduct confidential acts such as editing or deleting actions for sensitive information, further measures may be taken to verify their identity.

Location: The employees are trying to login into a system using a public network instead of the office network.

Device: If employees use their personal laptop instead of using a company-issued laptop.

Dynamic Factors

Most systems build a risk profile based on a consumer’s recent interaction with your applications. The system generally leverages machine learning to create this profile on the fly. Here are the common risk factors:

Country: The system can trigger actions and notifications if the consumer is logged in from a different country. e.g., If the consumers travel outside of their country of residence and try to access the system, some financial instructions like credit card companies block the access for the consumers to the system. These companies require you to inform the companies before leaving the country to whitelist the country for your account in the system.

City: If the consumer has logged in from a different city than he usually logs in from, it will trigger Adaptive Authentication. Once the consumer completes the Adaptive Authentication for the new city, the city can be added to the system for future Logins without the Adaptive Authentication.

Device: The request is flagged as malicious under the Adaptive Authentication if the user is trying to login from a new computer. When the user has completed the adaptive authentication for the new device, without Adaptive Authentication it is possible to add a city to the system for future login.

Browser: The authentication try is considered malicious if the user logged in from the browser of Chrome and attempts at unexpectedly logging in from the browser of FIREFOX. When the user completes the Adaptive Authentication phase, the browser will be listed whitelisting potential consumer authentication attempts.

Combination of Factors

You can also combine the Pre-defined factors (as mentioned above) and Dynamic factors to trigger the Adaptive Authentication.

Learn in detail about how adaptive authentication works in this article.

Cloud Security Management protect a unified cloud platform

Protecting a Unified Cloud Platform through Cloud Security Management

In order to save information, most companies are turned to digital databases. It can now be trivial or crucial.

Trivial data may refer to non-invasive information such as login times and so forth. However, the essential information can range from telephone numbers to bank statements.

The primary reason to hire a security team is therefore the provision of security for these databases.

Additionally, people have turned to VPN or Virtual Private Networking for information tracking and for focus (SOC) partners who focus on information insurance. The cloud security is based on this.

Cloud Security Management

Management of security involves the process of prioritising protection information. The concept of “incident” is the principle which most cloud services follow. This concept requires the team to find a security violation as soon as possible. The team can then work to patch it once the breach is detected.

More than 70% of companies using cloud storage experienced a “security incident.” The demand for improved cloud security is high. For companies using multiple platforms for storage, this number is increasing.

The considerations for cloud security management involve:

Risk prioritisation: this aspect applies specifically to companies that cannot afford only cloud security with a large number of resources. Consequently, they cannot address each risk at the same time. A security team will work to address each risk in a certain order.

Cybersecurity culture implementation: This implementation will take centre stage in data security. It involves educating a company’s human resources about cloud safety and security methods.

Cloud infrastructure enhancement: the whole of a cloud must be safeguarded. All paths in the cloud are therefore safe.

Features of security management platforms:
Security platforms are designated systems which ensure a company’s network security in order to store the data it collects. This process also includes safety and compliance.

  • Simplified network visibility
  • Simplified security management
  • Consistent policy enforcement
  • Automated security controls

You can read more in detail about these security management features and how you can leverage them to benefit your enterprise in this article about Protecting a Unified Cloud Platform through Cloud Security Management.

Fundamentals of Privacy-Assured Marketing for Modern Businesses

How to provide a customized experience in the longer term and stir loyalty

There is far more to data protection and privacy than just keeping hackers away. It is about reassuring and convincing customers that the confidence they put in a product is realistic.

Professionals working in the consumer products industry know that years of brand building can be quickly wiped out by off-putting or misleading brand interactions, and most importantly, the trust a consumer places in a company brand.

So, how do companies secure consumer data without losing the experience of customers?


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