With 82% of companies using Twitter for B2B marketing, Twitter accounts are becoming very common. Twitter was founded in 2006 and, unlike its competitors, TikTok and Facebook have not undergone any significant changes. However, it is an important component of B2B social media marketing strategies.
However, there is one word of warning. In the last few months, Twitter’s interface has undergone drastic improvements.
Let’s say you want to improve your social media marketing efficiency, reach new viewers, or keep the ones you already have. In that case, you must be aware of the evolving nature of social media marketing.
Top 3 Ways Twitter Can Rock B2B Marketing
- Twitter for lead generation: B2B marketers can learn a lot about their consumers by using interactive content. This knowledge aids in the development of a strong and long-lasting relationship. Twitter recently acquired “Revue,” a newsletter tool developed specifically for content curation. The best thing is that it enables authors to benefit from their audience. While Twitter is not the best forum for long posts, it does support short, fast, and engaging reads that engage the audience. Some of the best B2B lead generation tactics available on Twitter are quizzes, surveys, and polls.
Experts predict that in the coming days, “Revue” would open up several revenue sources, enabling businesses to make the most of their marketing dollars. - For brand recognition, use Twitter: Twitter has been a popular tool for connecting with other businesses. However, there are some facts you should be aware of in order to help plan your Twitter marketing campaign. According to some experts, ten tweets a day is a decent amount. Using “Fleets” is one of the easiest ways to get more out of your Twitter marketing strategy. The main goal of business-to-business ads is to raise brand recognition and develop a loyal following.
Do you know that a tweet has a 15-minute average lifespan? When you learn that your target audience is spread through several time zones, this information becomes much more important. It’s similar to Facebook’s “Stories,” which only last 24 hours but leave an indelible impact on those who see them.
The simplest way to give your Twitter B2B marketing campaign wings is to tweet as much as you can every day.
- For community building, use Twitter: According to Twitter B2B marketing strategists, the majority of business is generated through “one-to-one” tools such as Direct Messages (DM) and comments. Twitter’s latest “Communities” feature enables companies to build communities of like-minded people and identify discussions as they see fit.
Building a community is becoming an important part of B2B online marketing. This is supported by several statistics. While Twitter attempted to implement a similar idea called “Topics,” it failed miserably. Analysts believe “Communities” can see the light at the end of the tunnel and become one of the most successful Twitter B2B marketing resources.
Final Thoughts
Each of the three marketing tactics discussed in this article will assist you in generating substantial leads. But it won’t help if you put them in place without thoroughly weighing the benefits and drawbacks.
To begin, make sure that your Twitter for B2B marketing strategies are in line with your overall social media marketing strategy. Second, consider whether you have the necessary resources and experience to work with companies. After that, you’re ready to go!
Twitter is the right choice for B2B marketing this year, here find out how to create brand awareness, generate leads, and build a community with it.
