Progressive profiling is the way to gradually gather personal client information. It helps the Digital Marketing Team improve the leading process by collecting more and more customer data.
The best thing about progressive profiling is that the same question won’t repeat twice. For example, if the lead has already provided their email address, name, and phone number, they won’t be asked for it again. Instead, when the lead arrives on the landing page for the second time, they will be asked different questions like their company name, home address, and much more.
In this way, digital marketing teams obtain several data points about a lead without annoying or overwhelming them with long forms in the first interaction itself.
Benefits of Progressive Profiling
The three main advantages of gradual profiling are:
- The visitor will fill out shorter forms within a couple of seconds.
- Intelligent forms ask unanswered questions which will save time and effort to create many forms otherwise.
- Intelligent ways gather vital information from consumers that shows covert insight.
There are other advantages of progressive profiling as well. The following points explain them in detail:
1. Qualifying leads
Progressive profiling enables advertisers to gather and create specific consumer knowledge about their customers. It helps to assess the location in the shopping process of a specific customer and to decide how to bring them to the final phase.
2. Fine-tune buyer personas
Your marketing team will be able to craft effective marketing strategies that connect with the consumer. They will streamline the lead nurturing process based on the actual data points such as company size, job role, industry, location, etc., instead of making educated guesses.
3. Accelerates the buying journey
Lead profiling gives hidden insights on consumers which help to personalise and build confidence in marketing efforts. You can create messages that inspire customers in the sales funnel to move forward.
You can read about more such benefits and how LoginRadius’ CIAM platform can benefit you in this article about Progressive Profiling.
