With COVID-19 forcing companies of all sizes to go online and connect to consumers on a remote basis, Okta intends to use Auth0’s consumer identifiers to fuel the growth of an identity business of $55 billion, divided into a customer ID $25B and an ID $30B.
What does this acquisition imply, and why is it relevant?
For the beginning, this publication reveals the dynamics of the historical and current scenario of the CIAM market. Recent acquisitions and investments have shown that an IDP based on a cloud provides secure digital experience and protects consumer privacy.
Here are some of the notable events in CIAM in recent times:
- Auth0 closed the $120 million Series F financing in July 2020, bringing the valuation of the company to 1 92 billion dollars and the overall raised of capital to over 330 million dollars.
- Ping Identity was released with an assessment of more than $1B by Denver in September 2019.
- Janrain was acquired by Akamai Intelligent Edge Platform in January 2019, to provide businesses and their customers with an extremely secure and resilient identity management environment.
- In July 2018, LoginRadius announced $17M of Series A Microsoft Venture Fund funding for the LoginRadius cloud- based CIAM platform, to speed up product innovation.
- In November 2017, SAP completed the acquisition of customer identity management firm Gigya for $350M in a smart move to strengthen its Hybris e-commerce division.
- In June 2016, Vista Equity Partners acquired majority ownership of Ping Identity in a leveraged buyout for $600 million.
Learn more about why businesses are investing like never before and what the future holds in this article about CIAM Continues to Draw Attention as Okta acquires Auth0
